Small enough to know you,
Big enough to serve you.
We value the trust and confidence of all customers to meet their expectations.
We follow the fundamental principles of “Customer and Quality First.”
We respond to our customers with a sense of urgency. Abide by the “Acknowledgement within a day and Respond and Fulfill the order within a week.”
In the best interest of our customers, we provide advice to do things more efficiently.
We observe corporate ethics, abide by all applicable laws and regulations, and above all, value fairness and transparency in our business activities.
Trust: We conduct business with uncompromising integrity. Our word is our bond. We will not make promises that we knowingly cannot keep.
Excellence: We strive for excellence in all we do and deliver what we promise. We have a passion for continuous quality improvement. We measure what counts and take action based on facts.
Accountability: We hold ourselves accountable and earn our reputation by adhering to the highest standard of ethical conduct.
Innovation: We are committed to innovation and continuous improvement by challenging constraints and drive progress. If we believe in it, we find a way to get it done, whether we have the resources or not.
Service: Great is only the beginning. We are a wow-based company in servicing our customers and doing everything we can to help others achieve their goals.
Collaboration: We believe in collaboration as a tool to achieve mutual goals. We communicate actively and openly and build trust by honoring our commitments. We show respect for each other and value diversity.
Gratitude: Gratitude for both our successes and our challenges helps facilitate our growth and progress toward an even brighter future. Gratitude grounds us – it makes us realize that without the help of our customers and partners, we cannot grow.
E2: Efficiency is doing things right; effectiveness is doing the right things to achieve the goal.